---
id: "entity-carey-k-morewedge"
type: "entity"
source_timestamps: ["¶1"]
tags: ["author", "psychology", "decision-making"]
related: ["framework-aware", "claim-ai-attribution-bias", "prereq-self-determination-theory"]
entityType: "person"
canonicalName: "Carey K. Morewedge"
aliases: ["Carey Morewedge"]
sources: ["adoption"]
isSpeakerEntity: true
---
## Segment 9 — adoption

## Article 52 — a052

# Carey K. Morewedge

**Role in the source:** Co-author of the HBR article. Professor of marketing and psychology (Boston University Questrom), known for work on judgment and decision making.

**Attributed contributions:** Shares authorship of the full analysis, and his decision-making expertise underpins the article's treatment of biases such as [[claim-ai-attribution-bias]] and the psychological framing of [[concept-maladaptive-coping]] via [[prereq-self-determination-theory]] and [[framework-aware]]. Co-authors: [[entity-erik-hermann]] and [[entity-stefano-puntoni]].