---
id: "entity-canon-c2pa"
type: "entity"
source_timestamps: ["¶16"]
tags: ["provenance", "media-authentication"]
related: ["action-extend-provenance", "entity-slsa-framework"]
entityType: "other"
canonicalName: "C2PA (Coalition for Content Provenance and Authenticity)"
aliases: ["Canon C2PA", "C2PA", "Canon C2PA Authenticity Imaging System"]
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-cl-84-big-tech-capability-crisis"
sourceUrl: "https://hbr.org/2026/06/big-techs-looming-capability-crisis"
sourceTitle: "Big Tech’s Looming Capability Crisis"
---
# C2PA (Content Provenance & Authenticity)

## C2PA (Content Provenance & Authenticity)

**Role in source:** a provenance precedent from photojournalism, offered as a model for adding a governance layer that authenticates **human vs. AI production**. The article describes Canon launching a C2PA-based authenticity imaging system, with **Reuters** piloting workflows alongside **Starling Lab**. It supports the case for [[action-extend-provenance|extending provenance]] to AI-generated code.

> **Enrichment correction (important):** the extraction's "Canon C2PA" label is imprecise. **C2PA = Coalition for Content Provenance and Authenticity**, an open *standard*, not a Canon-owned product. Canon is one implementer of the standard in its cameras; treat C2PA as the standard and Canon's imaging system as an application of it.

*(entityType recorded as "other" — a provenance standard.)*