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type: "entity"
entityType: "person"
canonicalName: "Candace Lun Plotkin"
aliases: ["Candace Plotkin"]
source_timestamps: ["¶1"]
tags: ["author", "mckinsey", "sales-marketing"]
related: ["entity-mckinsey", "framework-5-myths"]
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## Segment 4 — attention

## Article 90 — a090

# Candace Lun Plotkin

## Candace Lun Plotkin

**Role in the source:** Co-author of *5 Gen AI Myths Holding Sales and Marketing Teams Back* (HBR / McKinsey, Feb 2025). The article is jointly authored; all claims, quotes, and recommendations are collectively attributed to the author group.

**Profile:** A McKinsey-affiliated commercial expert focused on marketing, sales, and commercial analytics (author group identified in the enrichment as McKinsey partners/senior experts; individual bios on mckinsey.com / hbr.org). Affiliated with [[entity-mckinsey-d4]].

**Attributed contributions (jointly authored):**
- Five-myth taxonomy — [[framework-5-myths]]
- Claims — [[claim-productivity-boost]], [[claim-agentic-scale]], [[claim-implementation-speed]], [[claim-familiarity-confidence]]
- Quotes — [[quote-mvp-mindset]], [[quote-know-appreciate]]