---
id: "entity-bowen-luo"
type: "entity"
entityType: "person"
canonicalName: "Bowen Luo"
aliases: []
source_timestamps: ["§ (byline)"]
tags: ["author", "researcher", "location-based-advertising"]
related: ["entity-bhoomija-ranjan", "framework-four-step-spatial-strategy", "concept-relative-proximity"]
speakers: ["Bowen Luo"]
sources: ["tail1"]
isSpeakerEntity: true
---
## Segment 1 — tail1

## Article 115 — a115

# Bowen Luo

## Profile
**Bowen Luo** is a co-author of the Harvard Business Review source article *"A Better Strategy for Location-Based Advertising"* (hbr.org, March 2026), written with [[entity-bhoomija-ranjan]]. The article reports a **six-year study analyzing millions of retail store visits**. The source does not detail Luo's specific institutional affiliation or biography beyond authorship of this piece.

## Role in the source
Co-author and co-researcher — one of the two voices behind every claim, concept, framework, and quote in this vault. All quotations are jointly attributed to "Bowen Luo and Bhoomija Ranjan."

## Attributed contributions (this vault)
- Core concepts: [[concept-relative-proximity]], [[concept-inverted-u-shape]], [[concept-billboard-effect]], [[concept-campaign-spatial-rules]], [[concept-work-location-proximity]], [[concept-block-group-resolution]]
- Framework: [[framework-four-step-spatial-strategy]]
- Contrarian arguments: [[contrarian-radius-inefficiency]], [[contrarian-distance-decay]]
- Quotes: [[quote-dominant-approach-flawed]], [[quote-wasted-exposures]], [[quote-the-donut]], [[quote-radius-artifact]]