---
id: "entity-bhoomija-ranjan"
type: "entity"
entityType: "person"
canonicalName: "Bhoomija Ranjan"
aliases: []
source_timestamps: ["§ (byline)"]
tags: ["author", "researcher", "location-based-advertising"]
related: ["entity-bowen-luo", "framework-four-step-spatial-strategy", "concept-relative-proximity"]
speakers: ["Bhoomija Ranjan"]
sources: ["tail1"]
isSpeakerEntity: true
---
## Segment 1 — tail1

## Article 115 — a115

# Bhoomija Ranjan

## Profile
**Bhoomija Ranjan** is a co-author of the Harvard Business Review source article *"A Better Strategy for Location-Based Advertising"* (hbr.org, March 2026), written with [[entity-bowen-luo]]. The article is grounded in a **six-year study of millions of retail store visits**. The source does not detail Ranjan's specific institutional affiliation or biography beyond authorship of this piece.

## Role in the source
Co-author and co-researcher — jointly responsible for the study, the analysis, and the prescriptive strategy. Every quote in the vault is attributed to both authors together.

## Attributed contributions (this vault)
- Core concepts: [[concept-relative-proximity]], [[concept-inverted-u-shape]], [[concept-billboard-effect]], [[concept-campaign-spatial-rules]], [[concept-work-location-proximity]], [[concept-block-group-resolution]]
- Framework: [[framework-four-step-spatial-strategy]]
- Contrarian arguments: [[contrarian-radius-inefficiency]], [[contrarian-distance-decay]]
- Quotes: [[quote-dominant-approach-flawed]], [[quote-wasted-exposures]], [[quote-the-donut]], [[quote-radius-artifact]]