---
id: "entity-benartzi-labs"
type: "entity"
entityType: "organization"
canonicalName: "Benartzi Labs"
aliases: []
source_timestamps: ["§ Readers Also Viewed These Items"]
tags: ["organization", "behavioral-science"]
related: ["entity-shlomo-benartzi"]
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-tier1-04-ai-for-growth"
sourceUrl: "https://hbr.org/2026/06/companies-are-using-ai-for-efficiency-they-should-use-it-to-grow"
sourceTitle: "Companies Are Using AI for Efficiency. They Should Use It to Grow."
---
# Benartzi Labs

**Benartzi Labs** is a behavioral-science organization founded by **[[entity-shlomo-benartzi]]**. It currently focuses on the **'AI Nudge Machine'** — tooling to drive behavioral change and growth at scale, a practical embodiment of the article's AI-for-growth thesis ([[concept-ai-driven-democratization]]).

**Canonical reference.** Benartzi Labs company site.