---
id: "entity-bcg-d6"
type: "entity"
entityType: "organization"
canonicalName: "Boston Consulting Group"
aliases: ["BCG"]
source_timestamps: ["¶8"]
tags: ["consulting", "research-source"]
related: ["claim-agentic-marketing-roi"]
canonical_url: "bcg.com"
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-tier1-02-agentic-marketing-org"
sourceUrl: "https://hbr.org/2026/05/redesigning-your-marketing-organization-for-the-agentic-age"
sourceTitle: "Redesigning Your Marketing Organization for the Agentic Age"
---
# Boston Consulting Group (BCG)

**Boston Consulting Group (BCG)** is a global management-consulting firm that publishes research on GenAI and agentic AI in marketing and operations. Its research is cited to demonstrate that organizations embedding agentic AI into marketing workflows can achieve **up to a threefold (3×) increase** in ROI, campaign speed, and content volume — see [[claim-agentic-marketing-roi]].

**Enrichment note:** BCG's GenAI-marketing pieces do reference up-to-~3× improvements in some cases, lending partial support to the article's 3× figure (unlike the harder-to-verify 98×/17× multipliers).

**Canonical URL:** bcg.com


## Related across articles
- [[entity-boston-consulting-group-d6]]
- [[entity-bcg-henderson-institute-d6]]