---
id: "entity-bcg-d1"
type: "entity"
source_timestamps: ["¶1"]
tags: ["consulting", "research"]
related: ["claim-traditional-roi-fails-ai"]
entityType: "organization"
canonicalName: "BCG"
aliases: ["Boston Consulting Group"]
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-edu-47-5-types-ai-investment"
sourceUrl: "https://hbr.org/2026/06/the-5-types-of-ai-investment-and-how-to-capture-their-value"
sourceTitle: "The 5 Types of AI Investment–and How to Capture Their Value"
---
# BCG

**Role in this source:** a cited research source for the "most firms get little AI value" datapoint.

Cited for an analysis revealing that **60% of companies investing in AI generate no material value**, and **only 5% create substantial value at scale**. Together with the [[entity-mckinsey-d1|McKinsey]] and [[entity-deloitte-d1|Deloitte]] figures, this frames the puzzle the article resolves via the [[concept-ai-commodity-fallacy]].

**Canonical reference.** BCG's AI value-creation research is the canonical reference family for the claim that many firms see limited material value from AI despite investment.