---
id: "entity-barbara-duffek"
type: "entity"
source_timestamps: ["¶1"]
tags: ["author", "researcher"]
related: ["framework-5-dimensions-authenticity", "entity-andreas-eisingerich", "entity-omar-merlo", "entity-org-harvard-business-review"]
entityType: "person"
canonicalName: "Barbara Duffek"
aliases: []
speakers: ["Barbara Duffek"]
sources: ["attention"]
isSpeakerEntity: true
---
## Segment 4 — attention

## Article 65 — a065

# Barbara Duffek

**Profile.** Barbara Duffek is a co-author of the source article and a researcher focused on influencer authenticity and consumer behavior in the creator economy.

**Role in this source.** Co-author, alongside [[entity-andreas-b-eisingerich|Andreas B. Eisingerich]] and [[entity-omar-merlo|Omar Merlo]]. The trio draw on **185 interviews across five continents** to build the article's argument, published by [[entity-org-harvard-business-review-d4|Harvard Business Review]].

**Contributions attributed in this vault.** The central thesis that authenticity is [[concept-co-created-authenticity|co-created]] rather than fixed; the [[framework-5-dimensions-authenticity|5 Dimensions of Influencer Authenticity]]; the diagnosis of [[concept-stakeholder-misalignment]]; and the five dimension reframes — [[concept-influencer-expertise|Expertise]], [[concept-connectedness|Connectedness]], [[concept-influencer-integrity|Integrity]], [[concept-originality|Originality]], and [[concept-transparency|Transparency]].