---
id: "entity-baidu"
type: "entity"
entityType: "organization"
canonicalName: "Baidu"
aliases: ["Baidu Inc.", "ERNIE", "Ernie Bot"]
source_timestamps: ["¶15"]
tags: ["tech-giant", "llm-provider"]
related: ["claim-chinese-excel-verticals", "concept-domain-specific-small-models"]
canonical_url: "ai.baidu.com"
source_url: "https://hbr.org/2025/09/how-savvy-companies-are-using-chinese-ai"
source_title: "How Savvy Companies Are Using Chinese AI"
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-123-using-chinese-ai"
sourceUrl: "https://hbr.org/2025/09/how-savvy-companies-are-using-chinese-ai"
sourceTitle: "How Savvy Companies Are Using Chinese AI"
---
# Baidu

**Baidu** is the developer of the **Ernie Bot**. Ernie incorporates **structured knowledge graphs and regulatory frameworks** to generate highly accurate, policy-compliant responses in enterprise customer-service scenarios, **outperforming general-purpose models** in those specific contexts — an example of [[concept-domain-specific-small-models]] and support for [[claim-chinese-excel-verticals]].

**Enrichment (MERICS, NBR):** ERNIE Bot is one of China's flagship LLMs, integrating knowledge graphs and domain-specific tuning, used extensively in enterprise applications. Canonical presence: baidu.com / ai.baidu.com.