---
id: "entity-baba-prasad"
type: "entity"
source_timestamps: ["Byline", "Author Bio"]
tags: ["author", "academic"]
related: ["framework-5-types-ai-investment"]
entityType: "person"
canonicalName: "Baba Prasad"
aliases: []
speakers: ["Baba Prasad"]
sources: ["spine"]
isSpeakerEntity: true
---
## Segment 1 — spine

## Article 47 — a047

# Baba Prasad

**Role in this source:** author and primary voice. The entire argument — thesis, framework, and diagnostic — is his.

**Profile.** Professor of leadership at Brown University's School of Professional Studies. He advises Fortune 500 CEOs on AI strategy and is the creator of the *Five Agilities Framework*. His advisory work with Fortune 500 executive teams is the empirical basis for the claim that most AI spending is tactical and poorly evaluated ([[claim-tactical-spending-cluster]]).

**Attributed contributions to this vault:**
- The core taxonomy [[framework-5-types-ai-investment]] and its operational companion [[framework-ai-investment-diagnostic]].
- All ten concepts, including the [[concept-ai-commodity-fallacy]] and [[concept-local-ai-value]].
- Thesis claims [[claim-traditional-roi-fails-ai]], [[claim-ai-roi-timeline]], [[claim-ai-investment-firm-growth]], [[claim-people-process-value]], [[claim-tactical-spending-cluster]], [[claim-ai-not-utility]].
- Contrarian reframes [[contrarian-poor-roi-meaning]], [[contrarian-ai-as-utility]], [[contrarian-people-process-critique]].
- Quotes [[quote-ai-commodity-fallacy]], [[quote-parity-roi-question]], [[quote-people-process-map]], [[quote-ai-integration-never-commoditizes]].

**Canonical reference.** His Brown University School of Professional Studies faculty profile / author bio is the canonical reference for identity and affiliation.