---
id: "entity-aws-d6"
type: "entity"
entityType: "organization"
canonicalName: "Amazon Web Services"
aliases: ["AWS"]
source_timestamps: ["¶8"]
tags: ["case-study", "early-adopter"]
related: ["claim-agentic-marketing-roi"]
canonical_url: "aws.amazon.com"
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-tier1-02-agentic-marketing-org"
sourceUrl: "https://hbr.org/2026/05/redesigning-your-marketing-organization-for-the-agentic-age"
sourceTitle: "Redesigning Your Marketing Organization for the Agentic Age"
---
# Amazon Web Services (AWS)

**Amazon Web Services (AWS)** is the cloud provider offering AI/ML services, data infrastructure, and marketing-technology ecosystems. It is cited alongside [[entity-hubspot-d2]] as an organization that has begun putting the agentic marketing model into practice with significant measurable gains — see [[claim-agentic-marketing-roi]].

**Canonical URL:** aws.amazon.com