---
id: "entity-ashley-reichheld"
type: "entity"
entityType: "person"
canonicalName: "Ashley Reichheld"
aliases: ["Ashley Reichheld et al."]
source_timestamps: ["byline"]
tags: ["author", "deloitte", "trust-measurement"]
related: ["entity-deloitte", "framework-four-factors-trust", "quote-imposed-not-co-created", "quote-fixing-the-rudder", "quote-human-hurdle"]
speakers: ["Ashley Reichheld"]
sources: ["adoption"]
isSpeakerEntity: true
---
## Segment 9 — adoption

## Article 40 — a040

# Ashley Reichheld

**Ashley Reichheld** is the lead author of the source and a [[entity-deloitte-d9]] practitioner. She is the author most publicly identified with Deloitte's trust-measurement work and with the **Four Factors of Trust** methodology that underpins this article (see [[framework-four-factors-trust]]).

**Role in this source:** lead byline and the voice most associated with the trust-measurement backbone of the argument (TrustID, the four factors, and the ROI-of-trust framing).

**Attributed contributions in this vault** (the article is co-authored, so quotes and claims are attributed to the author group collectively — "Ashley Reichheld et al." — with this note anchoring the collective voice to a resolvable person entity):
- Anchor quotes: [[quote-imposed-not-co-created]], [[quote-fixing-the-rudder]], [[quote-human-hurdle]]
- The measurement and strategy frameworks: [[framework-four-factors-trust]] and [[framework-five-approaches-ai-trust]]

Co-authors: [[entity-christina-brodzik]], [[entity-anne-claire-roesch]], [[entity-greg-vert]], [[entity-ryan-youra]].