---
id: "entity-andrew-shipilov"
type: "entity"
entityType: "person"
canonicalName: "Andrew Shipilov"
aliases: []
source_timestamps: ["byline"]
tags: ["author", "strategy", "insead"]
related: ["framework-evolution-of-retail-power", "claim-mid-tier-retailers-struggle"]
role: "Co-author of the HBR source"
sources: ["geo", "execution", "ecosystem"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 92 — a092

# Andrew Shipilov

**Andrew Shipilov** is a strategy scholar (INSEAD professor) and co-author of this source.

**Role in the source:** Co-author contributing to the strategy and competitive-dynamics analysis — the retail power shifts, winners-and-losers framing, and disintermediation thesis.

**Attributed contributions in this vault** (co-authored with the full byline): [[framework-evolution-of-retail-power]], [[claim-mid-tier-retailers-struggle]], [[claim-objective-factors-over-brand-loyalty]], [[concept-flattening-of-retail]], and the shared-voice quotes [[quote-perplexity-transaction]] and [[quote-flattening-retail-landscape]].

**Canonical reference (enrichment):** typically found via INSEAD and LinkedIn profiles; a strategy/innovation scholar collaborating on the HBR analysis of AI agents' impact on retail.

## Segment 8 — execution

# Andrew Shipilov

## Andrew Shipilov

**Entity type:** person

Professor of strategy at INSEAD; co-author with [[entity-nathan-furr]] on HBR pieces about innovation and ecosystem strategy, including work referencing the **[[concept-experimentation-trap|experimentation trap]]**.

### Role in this source
Cited (jointly with Nathan Furr) as the external source of the 'experimentation trap' concept the authors borrow to explain AI pilot stagnation.

## Segment 11 — ecosystem

## Article 80 — a080

# Andrew Shipilov

**Entity type:** person · **Canonical name:** Andrew Shipilov

**Profile.** Andrew Shipilov is a strategy scholar associated with ecosystem strategy and platform competition, and a coauthor of the cited [[entity-strategic-management-journal]] work on ecosystem synergies in acquisitions. His body of work on networks, alliances, and platform competition underpins the article's emphasis on relationships with [[concept-complementors]] over pure resource internalization.

**Role in the source.** Co-author (with [[entity-natalie-burford]] and [[entity-nathan-furr]]) of the HBR article this vault is built from.

**Attributed contributions in this vault:**
- Co-development of the [[concept-ecosystem-synergies]] concept and the [[framework-three-types-ecosystem-synergies]].
- Co-authorship of the target-selection guidance in [[framework-strategies-pursuing-synergies]] and stakeholder guidance in [[framework-five-implications-ma]].
- Jointly authored quotes: [[quote-distinguishing-value-sources]], [[quote-guiding-principle-synergies]], [[quote-actions-of-others]], [[quote-shift-in-ma-logic]].