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## Segment 4 — attention

## Article 65 — a065

# Andreas B. Eisingerich

**Profile.** Andreas B. Eisingerich is a professor of marketing associated with Imperial College Business School (and cited in connection with London Business School), known for research on brand relationships, consumer trust, and service marketing.

**Role in this source.** Co-author of the article, with [[entity-barbara-duffek|Barbara Duffek]] and [[entity-omar-merlo|Omar Merlo]]; contributed the academic grounding behind treating authenticity as a relational, [[concept-co-created-authenticity|co-created]] construct.

**Contributions attributed in this vault.** The [[framework-5-dimensions-authenticity|5 Dimensions of Influencer Authenticity]] derived from the 185-interview research base, and the trust-and-relationship lens applied across [[concept-influencer-integrity|Integrity]] and [[concept-transparency|Transparency]]. Published via [[entity-org-harvard-business-review-d4|Harvard Business Review]].