---
id: "entity-amit-joshi"
type: "entity"
entityType: "person"
canonicalName: "Amit Joshi"
aliases: []
source_timestamps: ["§ Intro", "§ From Channel Management to Answer Engineering", "§ The 4C Framework for Building Generative Readiness"]
tags: ["author", "ai-strategy", "b2b-marketing"]
related: ["entity-ivy-buche", "concept-generative-engine-optimization", "framework-4c-generative-readiness"]
speakers: ["Amit Joshi"]
sources: ["geo", "tail2"]
isSpeakerEntity: true
---
## Segment 2 — tail2

## Article 123 — a123

# Amit Joshi

**Amit Joshi** is a co-author of the source article, *How Savvy Companies Are Using Chinese AI* (HBR, September 2025), a professor of AI, analytics, and marketing strategy affiliated with IMD Business School. 

**Role in this source:** as a co-author, he is one of the collective voice ('the Authors') behind the article's thesis, the [[concept-3c-framework|3C Framework]], and the [[concept-dual-track-ai-strategy|dual-track strategy]] prescription.

**Attributed contributions (authored collectively with co-authors):**
- Thesis quotes: [[quote-not-a-clone]], [[quote-build-for-business-outcomes]], [[quote-not-east-vs-west]].
- Core claims: [[claim-chinese-ai-caught-up]], [[claim-cost-efficiency-advantage]], [[claim-multipolar-ai-future]], [[claim-chinese-excel-verticals]].
- Frameworks: [[framework-3c]], [[framework-hybridization-steps]].

Co-authors: [[entity-mark-j-greeven|Mark J. Greeven]], [[entity-sophie-liu|Sophie Liu]], [[entity-kunjian-li|Kunjian Li]].

## Segment 3 — geo

## Article 1 — a001

# Amit Joshi

**Profile:** Amit Joshi is a credited author of the source, an academic voice on AI, analytics, and marketing strategy (IMD Business School).

**Role in the source:** As a lead author, he articulates the central argument — that Gen AI is restructuring B2B buying into a [[concept-dark-funnel]] and that firms must pivot to [[concept-generative-engine-optimization-d1]] via the [[framework-4c-generative-readiness]].

**Attributed contributions (vault):** No standalone verbatim quote is attributed to him in the extraction, but as author he owns the vault's thesis and its two central constructs, [[concept-generative-engine-optimization-d1]] and [[framework-4c-generative-readiness]], plus the supporting evidence in [[claim-b2b-journey-compression]], [[claim-ai-led-demand-generation]], and [[claim-low-adoption-of-b2b-gen-ai]]. Emitted as a person entity for cross-vault speaker completeness.