---
id: "entity-amazon-d97"
type: "entity"
source_timestamps: ["¶1", "§ The Retailer's Dilemma"]
tags: ["retail", "tech-giant"]
related: ["framework-ai-agent-spectrum"]
entityType: "organization"
canonicalName: "Amazon"
aliases: ["Amazon.com"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-nm-97-retailers-ai-shoppers"
sourceUrl: "https://hbr.org/2025/10/what-should-retailers-do-about-ai-shoppers"
sourceTitle: "What Should Retailers Do About AI Shoppers?"
---
# Amazon

## Amazon

**Entity type:** Organization (global e-commerce and cloud platform).

Amazon is the vault's example of the **"Fully closed"** posture on the [[framework-ai-agent-spectrum]]. It **blocks external agents** from scraping its listings to protect data and margins — while simultaneously developing its **own** AI agent, *Buy for Me*, to make purchases on other brands' sites. This dual stance (defensive at home, offensive abroad) illustrates the selective-openness reality behind the [[concept-retailers-prisoners-dilemma]].