---
id: "entity-amazon-d6"
type: "entity"
entityType: "organization"
canonicalName: "Amazon"
aliases: ["Alexa+"]
source_timestamps: ["§ [ Stage 1 ] Decide Whether You Need an AI Agent"]
tags: ["retail", "automation", "autonomous-commerce"]
related: ["claim-consumer-ai-adoption-timeline", "concept-full-ai-intermediation"]
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-ext-18-preparing-brand-agentic-ai"
sourceUrl: "https://hbr.org/2026/03/preparing-your-brand-for-agentic-ai"
sourceTitle: "Preparing Your Brand for Agentic AI"
---
# Amazon

Cited for a decade-long transition toward agentic commerce that illustrates [[claim-consumer-ai-adoption-timeline]]: starting with the **Dash Button (2015)**, moving to **Subscribe & Save (23% of US customers in 2024)**, and culminating in **Alexa+ AI**, which can autonomously execute multi-step tasks like *'restock my groceries'* by checking pantry levels and referencing past orders — an early step toward [[concept-full-ai-intermediation]].