---
id: "entity-allison-elsworth"
type: "entity"
source_timestamps: ["§ Originality: From Scripted Control to Storytelling Freedom"]
tags: ["founder", "case-study-failure"]
related: ["entity-poppi", "concept-originality"]
entityType: "person"
canonicalName: "Allison Ellsworth"
aliases: ["Allison Elsworth"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-65-influencer-marketing-trust"
sourceUrl: "https://hbr.org/2025/12/how-to-do-influencer-marketing-that-customers-actually-trust"
sourceTitle: "How to Do Influencer Marketing That Customers Actually Trust"
---
# Allison Ellsworth

Co-founder of [[entity-poppi|Poppi]] (prebiotic soda brand) who had to make a **TikTok responding to the controversy** surrounding their overly scripted, extravagant Super Bowl influencer campaign, **thanking the community for honest feedback**. Illustrates the reputational cost of violating [[concept-originality|Originality]]. (Note: the extraction spelled the surname "Elsworth"; the canonical public form is "Ellsworth.")