---
id: "entity-alexander-lacik"
type: "entity"
source_timestamps: ["§ Reaching True Agreement"]
tags: ["ceo", "case-study"]
related: ["entity-pandora", "framework-reaching-true-agreement", "action-unified-broadcast"]
entityType: "person"
canonicalName: "Alexander Lacik"
aliases: []
speakers: ["Alexander Lacik"]
sources: ["governance"]
isSpeakerEntity: true
---
## Segment 7 — governance

## Article 85 — a085

# Alexander Lacik

**Profile.** Alexander Lacik is the former CEO of the Danish jewelry group [[entity-pandora|Pandora]] (tenure began April 2019).

**Role in the source.** The central positive case study — a leader who put [[concept-true-agreement|true agreement]] into practice.

**Attributed contributions to this vault.** He successfully implemented 'Programme Now' by forcing his executive team to **reduce 46 priorities down to 12** through an intense 'open boxing match' debate (illustrating Step 3 of the [[framework-reaching-true-agreement|five-step process]]), aligning the company around a **specific metric** and the **'Moments First'** slogan. He also stressed that when [[action-unified-broadcast|communicating with 30,000 people]], simplicity is mandatory for execution.