---
id: "entity-aldi-d115"
type: "entity"
entityType: "organization"
canonicalName: "Aldi"
aliases: ["ALDI"]
canonical_url: "https://www.aldi.us"
source_timestamps: ["¶20"]
tags: ["retailer", "grocery", "brand-differentiation"]
related: ["entity-whole-foods", "concept-relative-proximity"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Aldi

Global discount grocery chain representing a distinct **value-oriented brand tier** contrasted with [[entity-whole-foods-d115]]. The Whole Foods-vs-Aldi pairing is the source's illustration that **when brand/price differentiation is strong, relative proximity is a weaker driver of choice** — a boundary condition on [[concept-relative-proximity]]. Canonical: https://www.aldi.us.


## Related across articles
- [[entity-aldi-d117]]