---
id: "entity-albertsons"
type: "entity"
entityType: "organization"
canonicalName: "Albertsons"
aliases: ["Albertsons Companies"]
canonical_url: "https://www.albertsons.com"
source_timestamps: ["¶1", "¶6"]
tags: ["retailer", "grocery", "data-partnerships"]
related: ["entity-omnicom-media-group", "concept-relative-proximity"]
sources: ["tail1"]
sourceVaultSlug: "hbr-seg-tail1"
originDay: 1
articleStem: "hbr-tail-115-location-based-advertising"
sourceUrl: "https://hbr.org/2026/03/a-better-strategy-for-location-based-advertising"
sourceTitle: "A Better Strategy for Location-Based Advertising"
---
# Albertsons

U.S. grocery retailer (operating multiple regional banners) cited for **partnering with [[entity-omnicom-media-group]]** to share first-party data. Used in the study alongside [[entity-kroger]] to **validate the spatial-targeting model** ([[concept-relative-proximity]]) in grocery. Canonical: https://www.albertsons.com.