---
id: "entity-akansh-jaiswal"
type: "entity"
entityType: "person"
canonicalName: "Akansh Jaiswal"
aliases: []
source_timestamps: ["§ The Rise of “Share of Model”"]
source_url: "https://hbr.org/2025/06/forget-what-you-know-about-seo-heres-how-to-optimize-your-brand-for-llms"
source_title: "Forget What You Know About Search. Optimize Your Brand for LLMs."
tags: ["author", "practitioner", "jellyfish"]
related: ["entity-jellyfish", "entity-david-dubois", "entity-john-dawson", "framework-three-prong-ai-perception"]
speakers: ["Akansh Jaiswal"]
sources: ["geo"]
isSpeakerEntity: true
---
## Segment 3 — geo

## Article 10 — a010

# Akansh Jaiswal

**Akansh Jaiswal** is a co-author of the source and works at the marketing agency [[entity-jellyfish-d3|Jellyfish]] alongside co-author [[entity-john-dawson|John Dawson]]. Together they contribute the data-driven, agency-practitioner half of the article that operationalizes the strategic framing set out by lead author [[entity-david-dubois|David Dubois]].

**Role in the source:** co-developer of the SOM measurement approach — using scaled prompting to derive [[concept-mention-rate|mention rate]], the [[concept-human-ai-awareness-gap|Human-AI Awareness Gap]], and sentiment.

**Attributed contributions (jointly authored):**
- The [[framework-three-prong-ai-perception|Three-Prong Lens]] and [[framework-human-ai-awareness-matrix|Human-AI Awareness Matrix]]
- The model-variance evidence behind [[claim-llm-processing-styles-vary]] (Airbnb: Llama→uniqueness, ChatGPT→local options, Perplexity→flexibility)
- All four joint quotes: [[quote-journey-starts-with-dialogue]], [[quote-no-page-two]], [[quote-resolution-over-attention]], [[quote-marketing-paradigm-shift]].

## Article 29 — a029

# Akansh Jaiswal

**Type:** Person · **Role in source:** Co-author

**Profile:** Akansh Jaiswal is a co-author of this Harvard Business Review article ([[entity-org-harvard-business-review-d3]]). The source does not provide further biographical detail; his contributions are attributed jointly with the other three authors.

**Role in this source:** Co-author and co-researcher on the experiments and the [[framework-ai-4ps]].

**Attributed contributions (jointly authored):**
- [[claim-ai-ignores-implicit-cues]] · [[claim-luxury-hierarchy-flat]] · [[claim-model-idiosyncrasy]] · [[claim-third-party-dominance]]
- The [[framework-ai-4ps]] and the [[concept-ai-context-strategy-brief]]
- Quotes: [[quote-algorithms-read-between-lines]], [[quote-luxury-hierarchy]], [[quote-cultural-worlds]]

Co-authors: [[entity-david-dubois]], [[entity-allison-r-hess]], [[entity-john-dawson]].