---
id: "entity-agentic-ai-d5"
type: "entity"
entityType: "other"
canonicalName: "Agentic AI"
aliases: ["agentic AI", "autonomous AI agents"]
source_timestamps: ["¶13"]
tags: ["technology-trend", "generative-ai"]
related: ["claim-tech-shifts-accelerate-voids", "concept-business-model-void"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-tier2-09-customer-workarounds"
sourceUrl: "https://hbr.org/2026/05/what-customer-workarounds-can-reveal-about-your-business-model"
sourceTitle: "What Customer Workarounds Can Reveal About Your Business Model"
---
# Agentic AI

A technological shift the authors cite as a **current trigger for new [[concept-business-model-void|business model voids]]** (see [[claim-tech-shifts-accelerate-voids]]). It is treated as a trend/technology trigger, not a formal named product or company.

The rise of Agentic AI causes friction in traditional service models (e.g., per-hour consulting): internal teams run their own analyses using generative AI, shifting the demanded business model from an **hourly rate** toward **outcome-based pricing**. The article's concrete illustration is a Swiss confectionery manufacturer that replaced high per-hour consulting fees with internal generative AI tools.

**Related:** [[claim-tech-shifts-accelerate-voids]] · [[concept-business-model-void]]


## Related across articles
- [[concept-llm-based-interviewers]]
- [[concept-ai-driven-tam-expansion]]