---
id: "entity-ag1"
type: "entity"
entityType: "organization"
canonicalName: "AG1"
aliases: ["Athletic Greens"]
source_timestamps: ["§ [ Stage 1 ] Decide Whether You Need an AI Agent"]
tags: ["health-wellness", "hybrid-ai"]
related: ["concept-human-in-the-loop-escalation", "entity-leala-francis"]
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-ext-18-preparing-brand-agentic-ai"
sourceUrl: "https://hbr.org/2026/03/preparing-your-brand-for-agentic-ai"
sourceTitle: "Preparing Your Brand for Agentic AI"
---
# AG1

A global nutrition company that implemented a highly successful hybrid AI strategy under [[entity-leala-francis]] — a live example of [[concept-human-in-the-loop-escalation]]. AG1 trained its AI agent *like a human rep* (access to backend systems, tone of voice) for routine queries, achieving perfect scores in **99% of interactions**, while strictly reserving community-building interactions (like responding to reviews) for humans.