---
id: "entity-adobe-d4"
type: "entity"
entityType: "organization"
canonicalName: "Adobe"
aliases: []
source_timestamps: ["§ Waiting is No Longer a Good Strategy"]
tags: ["data-provider", "ecommerce-metrics"]
related: ["claim-tipping-point-2025"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-69-ai-threatening-platforms"
sourceUrl: "https://hbr.org/2026/04/how-ai-is-threatening-platforms-revenue-streams"
sourceTitle: "How AI Is Threatening Platforms’ Revenue Streams"
---
# Adobe

**Adobe** is cited as a data source for [[claim-tipping-point-2025]]. Its findings for the 2025 holiday season:
- AI traffic to retail sites surged **805% year-on-year on Black Friday** and **670% on Cyber Monday**.
- Shoppers arriving via AI platforms **converted 38% more often** than those from traditional sources.

**Enrichment note:** Adobe issues annual ecommerce-trend reports (holiday traffic, conversion, AI segments); these are vendor-reported and consistent with its reporting patterns, but not independently verified here.