---
id: "entity-a-g-lafley"
type: "entity"
entityType: "person"
canonicalName: "A.G. Lafley"
aliases: ["Alan George Lafley", "A. G. Lafley"]
source_timestamps: ["¶19"]
tags: ["strategy", "authors", "executives"]
related: ["framework-playing-to-win", "entity-playing-to-win-book", "entity-roger-martin"]
sources: ["governance"]
isSpeakerEntity: true
---
## Segment 7 — governance

## Article 57 — a057

# A.G. Lafley

**Role in the source:** co-author of the *Playing to Win* strategy framework referenced at the close of the article.

**Profile:** former chairman and CEO of Procter & Gamble, credited with the company's strategy-led turnaround, and co-author (with [[entity-roger-martin|Roger Martin]]) of *[[entity-playing-to-win-book|Playing to Win: How Strategy Really Works]]*. He brings the operator's perspective to the framework.

**Attributed contributions in this vault:** co-originator of [[framework-playing-to-win]] and co-author of [[entity-playing-to-win-book]]. Emitted per speaker-completeness.