---
id: "claim-geopolitics-challenges-multinationals"
type: "claim"
source_timestamps: ["¶15", "¶16", "¶17"]
tags: ["geopolitics", "supply-chain", "nationalism"]
related: ["action-isolate-scenario-planning", "action-role-play-leaders"]
speakers: ["Indra Nooyi"]
confidence: "high"
testable: true
source_url: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
source_title: "Innovating at the Core—and for the Future"
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-cl-91-innovating-core-and-future"
sourceUrl: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
sourceTitle: "Innovating at the Core—and for the Future"
---
# Geopolitical uncertainty is fundamentally challenging the multinational supply-chain model

**Confidence: high. Testable: yes.**

The global trend toward nationalism and the questioning of global supply chains (including onshoring pushes) is forcing CEOs to rethink the fundamental multinational business model. Companies must transition from being *multinational* to **'multi-national with a focus on national'** — requiring new skills and localized supply chains. Practically, this is why Nooyi insists you [[action-isolate-scenario-planning]] and [[action-role-play-leaders]].

**Enrichment.** Strongly supported by post-COVID and US–China dynamics: reshoring, near-shoring, 'China+1' strategies, regionalization of trade into clusters, and policy pushes (CHIPS Act, EU strategic autonomy). Nuance: global trade remains substantial and many economists frame this as globalization *evolving* — firms balancing efficiency against resilience — rather than outright reversing.


## Related across articles
- [[quote-erosion-global-economy]]
- [[concept-digital-sovereignty]]
- [[concept-geopolitical-ai-acceleration]]