---
id: "claim-consumer-ai-adoption-timeline"
type: "claim"
source_timestamps: ["¶3"]
tags: ["consumer-trends", "adoption-rates"]
related: ["concept-consumer-agents", "concept-full-ai-intermediation"]
confidence: "high"
testable: true
enrichment_status: "specific figure unverified in enrichment search set; broader trend supported indirectly"
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-ext-18-preparing-brand-agentic-ai"
sourceUrl: "https://hbr.org/2026/03/preparing-your-brand-for-agentic-ai"
sourceTitle: "Preparing Your Brand for Agentic AI"
---
# Mainstream Agentic Purchasing is Imminent

**Claim.** A July 2025 survey of 750 U.S. consumers by Kearney found that **60% of shoppers expect to use agentic AI to make purchases within the next 12 months**, indicating a rapid transition from passive LLM research to active, automated purchasing (the shift toward [[concept-consumer-agents]] and ultimately [[concept-full-ai-intermediation]]).

- **Confidence (extraction):** high · **Testable:** yes

**Enrichment / verification.** The specific Kearney survey is *not present* in the provided web results, so the exact 60% figure cannot be independently validated from the supplied evidence. The broader trend — growing interest in AI-assisted shopping and agentic commerce — is supported indirectly by the share-of-model and AI-search sources. Treat the precise statistic as an unconfirmed but directionally credible data point.