---
id: "action-surface-big-rocks"
type: "action-item"
source_timestamps: ["§ What Success Looks Like"]
tags: ["management-tactics", "focus"]
related: ["concept-the-big-rocks", "entity-lisa-utzschneider"]
action: "Tie critical weekly efforts directly to C-suite accountability and value-creation pillars."
outcome: "Increases momentum and focuses the team directly on commercial objectives."
speakers: ["Lisa Utzschneider"]
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-120-corporate-to-pe-ceo"
sourceUrl: "https://hbr.org/2026/07/making-the-leap-from-corporate-leader-to-pe-backed-ceo"
sourceTitle: "Making the Leap from Corporate Leader to PE-Backed CEO"
---
# Surface 'Big Rocks' Weekly

**Action:** Continually surface the company's most critical efforts at weekly meetings, explicitly tying each to an individual C-suite leader (for accountability) and to the pillars of the [[prereq-value-creation-plan|value-creation plan]].

**Outcome:** Increases momentum and focuses the team directly on commercial objectives that drive exit expectations and ROI.

This is the operational routine behind [[concept-the-big-rocks|the Big Rocks]], as practiced by [[entity-lisa-utzschneider|Lisa Utzschneider]] at [[entity-integral-ad-science|IAS]]. It is a CEO-specific instantiation of broadly recognized prioritization practices (Covey's 'Big Rocks,' OKRs, 4 Disciplines of Execution).