---
id: "action-select-acquisition-strategy"
type: "action-item"
source_timestamps: ["§ 2. Where will I find clients?"]
tags: ["sales", "go-to-market"]
related: ["framework-client-acquisition-strategies"]
action: "Choose 1-2 client acquisition methods that match your strengths and refine them over time."
outcome: "A sustainable, consistent pipeline of fractional clients without marketing burnout."
speakers: ["Joy Batra", "Dorie Clark"]
sources: ["ecosystem"]
sourceVaultSlug: "hbr-seg-ecosystem"
originDay: 11
articleStem: "hbr-foci-63-fractional-work-questions"
sourceUrl: "https://hbr.org/2026/04/5-questions-leaders-should-ask-before-turning-to-fractional-work"
sourceTitle: "5 Questions Leaders Should Ask Before Turning to Fractional Work"
---
# Select and Hone a Client Acquisition Strategy

**Action:** Review the five approaches in [[framework-client-acquisition-strategies]] (networking, investors/incubators, platforms, inbound brand, referrals). Choose **one or two** that best align with your natural strengths and comfort level, and *focus on honing those* rather than executing all five simultaneously.

**Expected outcome:** A sustainable, consistent pipeline of fractional clients *without marketing burnout*.

This is the concrete step for Question 2 of [[framework-fractional-evaluation]].