---
id: "action-run-local-ab-tests"
type: "action-item"
source_timestamps: ["§ How the Company Gained Buy-In"]
tags: ["testing", "buy-in"]
related: ["framework-pernod-ricard-buy-in", "prereq-ab-testing-fundamentals", "concept-pull-vs-push-adoption", "entity-d-star"]
action: "Conduct A/B tests comparing AI-assisted workflows against traditional methods to generate undeniable proof of value."
outcome: "Converts theoretical benefits into tangible improvements that employees can trust."
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-edu-41-french-spirits-employee-buy-in"
sourceUrl: "https://hbr.org/2025/12/how-a-french-spirits-company-created-employee-buy-in-for-ai"
sourceTitle: "How a French Spirits Company Created Employee Buy-In for AI"
---
# Run Localized A/B Tests to Prove Value

**Action:** Conduct A/B tests comparing AI-assisted workflows against traditional methods to generate undeniable proof of value.

Do not rely on theoretical benefits or top-down promises. Deploy the AI tool in a controlled setting and measure the performance of employees using the tool against a control group. Share these tangible, localized results (e.g., net market share growth for stores following [[entity-d-star]]) directly with the skeptical teams. Requires the reader to understand [[prereq-ab-testing-fundamentals]].

**Outcome:** Converts theoretical benefits into tangible improvements that employees can trust — the empirical seed of the [[concept-pull-vs-push-adoption]] dynamic and pillar 1 of [[framework-pernod-ricard-buy-in]].