---
id: "action-provide-strategic-marketing-support"
type: "action-item"
source_timestamps: ["§ Supplier Enablement Creates Shared Value"]
tags: ["enablement", "customer-success"]
related: ["concept-supplier-enablement"]
action: "Offer onboarding, workshops, and marketing-expert support to help suppliers optimize campaigns."
outcome: "Create a virtuous cycle of greater media investment and increased product sales."
speakers: ["Remko Van Hoek", "Stephanie Thomas", "Rodney Thomas"]
source_url: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
source_title: "The Importance of Trust and Transparency in Retail Media Networks"
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-71-retail-media-networks-trust"
sourceUrl: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
sourceTitle: "The Importance of Trust and Transparency in Retail Media Networks"
---
# Provide strategic marketing support to suppliers

**Action.** Move beyond merely offering media-plan templates. Develop onboarding resources, host regular workshops, provide audience-planning/testing tools, and ensure support is handled by *marketing experts* rather than merchandising teams.

**Expected outcome.** Create a virtuous cycle of greater media investment and increased product sales. This action realizes [[concept-supplier-enablement]] — **Pillar 5** of the [[framework-five-pillars-of-rmn-success]]. Enrichment caveat: enablement alone will not create demand if the underlying ad inventory is low-traffic or operationally unreliable.