---
id: "action-peer-activators"
type: "action-item"
source_timestamps: ["§ Align."]
tags: ["training", "culture"]
related: ["entity-pwc", "framework-aware", "concept-psychological-needs-triad"]
action: "Designate trusted peer 'activators' to lead grassroots AI experimentation and support."
outcome: "Fosters social learning, builds competence, and satisfies the psychological need for relatedness."
speakers: ["Erik Hermann", "Stefano Puntoni", "Carey K. Morewedge"]
sources: ["adoption"]
sourceVaultSlug: "hbr-seg-adoption"
originDay: 9
articleStem: "hbr-sig-52-genai-threatening-to-workers"
sourceUrl: "https://hbr.org/2026/03/why-gen-ai-feels-so-threatening-to-workers"
sourceTitle: "Why Gen AI Feels So Threatening to Workers"
---
# Appoint Peer AI Activators

**Action:** Instead of relying solely on top-down IT training, appoint trusted peers (**'activators'** or **'champions'**) across the organization to help coworkers understand, discuss, and adapt to AI. Host **'prompting parties'** to foster social learning — the model pioneered by [[entity-pwc-d9]].

**Outcome:** Fosters social learning, builds competence, and satisfies the psychological need for **relatedness** in the [[concept-psychological-needs-triad]].

This is the **Align** step of [[framework-aware]] — favor personalized learning journeys and peer coaching over one-size-fits-all programs.


## Related across articles
- [[action-leverage-champions]]
- [[concept-technology-ambassadors]]
- [[concept-digital-playgrounds]]