---
id: "action-optimize-genai-feeds"
type: "action-item"
source_timestamps: ["§ An Agent-to-Agent Strategic Playbook"]
tags: ["seo", "technical-infrastructure", "aeo"]
related: ["concept-headless-bot-site"]
action: "Structure and optimize product feeds specifically for visibility and inclusion in AI agent recommendations."
outcome: "Higher ranking and visibility in agent-driven product queries."
speakers: ["Mikey Vu", "Maureen Burns", "Aaron Cheris"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-nm-97-retailers-ai-shoppers"
sourceUrl: "https://hbr.org/2025/10/what-should-retailers-do-about-ai-shoppers"
sourceTitle: "What Should Retailers Do About AI Shoppers?"
---
# Optimize feeds for GenAI engines

## Action — Optimize feeds for GenAI engines

**Do this:** Structure and optimize product feeds specifically for visibility and inclusion in AI agent recommendations.
**Expected outcome:** Higher ranking and visibility in agent-driven product queries.

Vendors must **play offense** by ensuring product feeds are structured and optimized for AI agents to read — increasing the likelihood of inclusion in agent recommendations. This discipline is **Agent Engine Optimization (AEO)**, the agent-era successor to SEO, and dimension 5 of the [[framework-a2a-strategic-playbook]]. Its ultimate expression is building a [[concept-headless-bot-site]].

**Enrichment note:** Kibo (B2A: expose clean structured product/pricing/availability via APIs), Deloitte (agent-ready data infrastructure), and Bain (native agentic capabilities on the home site) all endorse this. Open protocols like the **Agent Commerce Protocol (ACP)** may be a more interoperable substrate than a bespoke '.bot' site.