---
id: "action-mvp-deployment"
type: "action-item"
source_timestamps: ["§ Myth 5"]
tags: ["deployment", "strategy"]
related: ["concept-gen-ai-mvp", "quote-mvp-mindset", "evidence-implementation-timeline"]
action: "Launch Gen AI solutions using off-the-shelf LLMs as a Minimally Viable Product within weeks."
outcome: "Accelerated time-to-value and increased organizational confidence through early familiarity."
speakers: ["Doug J. Chung", "Candace Lun Plotkin", "Siamak Sarvari", "Jennifer Stanley", "Maria Valdivieso"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-cl-90-genai-myths-sales-marketing"
sourceUrl: "https://hbr.org/2025/02/5-gen-ai-myths-holding-sales-and-marketing-teams-back"
sourceTitle: "5 Gen AI Myths Holding Sales and Marketing Teams Back"
---
# Adopt an MVP Deployment Strategy

## Action: Adopt an MVP Deployment Strategy

**Do this:** Stop waiting for perfect data or custom-built LLMs. Use accessible **LLMs as a service** or off-the-shelf enterprise software with embedded Gen AI to launch a **Minimally Viable Product within weeks**. Address critical risks, then iterate — [[quote-mvp-mindset]].

**Expected outcome:** Accelerated time-to-value and increased organizational confidence through early familiarity (which itself compounds adoption — [[claim-familiarity-confidence]]).

**Myth addressed:** Myth 5 — the operating discipline behind [[concept-gen-ai-mvp]]. Sequence it as **pilot in weeks, scale in months** — see [[evidence-implementation-timeline]].