---
id: "action-measure-process-level-delta"
type: "action-item"
source_timestamps: ["§ Type 3: Unique Integration"]
tags: ["metrics", "performance-tracking"]
related: ["concept-unique-integration"]
action: "Measure AI integration success by process-level performance deltas, not enterprise-level ROI."
outcome: "Accurately captures the value of AI deepening existing competitive moats."
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-edu-47-5-types-ai-investment"
sourceUrl: "https://hbr.org/2026/06/the-5-types-of-ai-investment-and-how-to-capture-their-value"
sourceTitle: "The 5 Types of AI Investment–and How to Capture Their Value"
---
# Measure Unique Integration at the Process Level

**Action.** When evaluating [[concept-unique-integration|Type 3: Unique Integration]] investments, abandon enterprise-level "AI ROI" metrics. Instead, identify the specific distinctive workflows where AI has been embedded and measure the **performance delta against pre-integration baselines** — cycle-time reduction, defect-rate improvement, fulfillment speed.

**Outcome.** Accurately captures the value of AI *deepening existing competitive moats* (the Amazon pattern — [[entity-amazon-supply-chain]]), which enterprise-wide ROI averages would wash out.