---
id: "action-map-third-party-evidence"
type: "action-item"
source_timestamps: ["§ Start with a Simple Diagnostic"]
tags: ["audit", "pr"]
related: ["framework-ai-brand-diagnostic", "concept-evidence-base"]
action: "Identify and fill gaps in independent online validation of your product's key attributes."
outcome: "Ensures consistent and credible external validation for AI models to scrape."
speakers: ["John Gale", "Luca Cian", "Luc Wathieu"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-new-25-get-ai-to-surface-your-brand"
sourceUrl: "https://hbr.org/2026/06/how-to-get-ai-to-surface-your-brand"
sourceTitle: "How to Get AI to Surface Your Brand"
---
# Map third-party evidence gaps

Audit the external web to see which independent voices are currently describing your product using its key attributes. Identify where the gaps are (e.g., lack of clinical validation, missing expert reviews) and target those specific areas for outreach and relationship building. **This cannot be manufactured through media spend; it must be cultivated over time.**

- **Action:** Identify and fill gaps in independent online validation of your product's key attributes.
- **Outcome:** Ensures consistent and credible external validation for AI models to scrape.

This is step 3 of [[framework-ai-brand-diagnostic|the Simple Diagnostic]]; it audits the [[concept-evidence-base|evidence base]] and pairs with [[action-cultivate-third-party-validation|Cultivate independent third-party validation]].