---
id: "action-inclusive-business-models"
type: "action-item"
source_timestamps: ["§ Implications for businesses."]
tags: ["frontier-markets", "innovation", "partnerships"]
related: ["concept-watch-outs", "contrarian-watch-out-trust", "question-watch-out-viability"]
action: "Co-invest in basic infrastructure and partner with local NGOs to build resilient services in lagging markets."
outcome: "Establishment of entirely new, inclusive business models in untapped frontier markets."
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-foci-75-fragmenting-digital-economy"
sourceUrl: "https://hbr.org/2026/06/what-a-fragmenting-digital-economy-means-for-global-competition"
sourceTitle: "What a Fragmenting Digital Economy Means for Global Competition"
---
# Invent Inclusive Models for Watch Out Markets

**Action:** For growth beyond saturated markets, enter **[[concept-watch-outs]]** countries by **co-investing in foundational assets** (basic network infrastructure) and **partnering with local organizations or development institutions**.

**Design principle:** build affordable offerings that capitalize on these regions' **high consumer trust in AI** ([[contrarian-watch-out-trust]]), and engineer them to be **resilient to outages and currency volatility**.

**Outcome:** Entirely new, inclusive business models in untapped frontier markets. Whether such services can be made *commercially viable* is the open question [[question-watch-out-viability]].