---
id: "action-include-third-party-verification"
type: "action-item"
source_timestamps: ["§ RMNs Cannot Succeed Without Trust"]
tags: ["trust", "auditing"]
related: ["concept-performance-accountability"]
action: "Integrate third-party verification partners into campaign measurement and reporting conversations."
outcome: "Establish structure, consistency, and accountability, thereby earning supplier trust."
speakers: ["Remko Van Hoek", "Stephanie Thomas", "Rodney Thomas"]
source_url: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
source_title: "The Importance of Trust and Transparency in Retail Media Networks"
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-foci-71-retail-media-networks-trust"
sourceUrl: "https://hbr.org/2025/09/the-importance-of-trust-and-transparency-in-retail-media-networks"
sourceTitle: "The Importance of Trust and Transparency in Retail Media Networks"
---
# Include third-party verification in measurement

**Action.** To build trust and prove the platform is fair and reliable, integrate third-party verification partners into measurement conversations and provide post-campaign reviews detailing both successes *and* areas for improvement.

**Expected outcome.** Establish structure, consistency, and accountability, thereby earning supplier trust. This action serves both [[concept-performance-accountability]] and the transparency pillar (**Pillar 4**) of the [[framework-five-pillars-of-rmn-success]]; it also counters [[concept-coercive-monetization]] by making the platform auditable rather than a 'black box' (see [[quote-black-box-with-a-bill]]).