---
id: "action-implement-schema"
type: "action-item"
source_timestamps: ["§ Shift 3: Marketing Has a New Audience"]
tags: ["technical-seo", "data-architecture", "schema"]
related: ["concept-machine-readable-authority", "entity-henry-smith", "prereq-schema-markup"]
action: "Invest in schema markup, explicit authorship signals, and clean data architecture for all digital content."
outcome: "Algorithms can easily interpret, validate, and prioritize your content's expertise during synthesis."
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-ext-11-llms-overtaking-search"
sourceUrl: "https://hbr.org/2026/03/llms-are-overtaking-search-heres-how-to-adjust-your-online-presence"
sourceTitle: "LLMs Are Overtaking Search. Here’s How to Adjust Your Online Presence."
---
# Implement Schema and Clean Data Architecture

**Action:** Structure your website's content so machines can easily parse authority and expertise. Concretely: invest in **schema** (standardized vocabulary for machine-readable labels), increase **authorship signals** (creator credentials), and ensure **clean data architecture**. This builds [[concept-machine-readable-authority]] — the response modeled by publisher [[entity-henry-smith]] — and requires the technical foundation in [[prereq-schema-markup]].

**Outcome:** Algorithms can easily interpret, validate, and prioritize your content's expertise during synthesis.

**Grounding (enrichment):** The most externally-validated action in the set — schema.org / JSON-LD / authorship markup are longstanding, explicitly-recommended SEO practices. Agentic-SEO/AEO extends them with `/ai.json` endpoints, `sameAs` links, OpenAPI specs, and consistent numeric facts.


## Related across articles
- [[action-implement-schema-markup]]
- [[action-structure-owned-content]]
- [[action-structure-content-machines]]