---
id: "action-implement-poisoning-tools"
type: "action-item"
source_timestamps: ["§ Lessons for Rightsholders", "¶13"]
tags: ["technical-defense", "image-ip"]
related: ["entity-glaze-nightshade", "framework-rightsholder-defense"]
action: "Use tools like Glaze or Nightshade, alongside robots.txt, to protect publicly available image-based IP."
outcome: "Prevents AI models from effectively utilizing scraped visual assets, protecting the artist's unique style."
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-126-genai-copyright"
sourceUrl: "https://hbr.org/2025/07/can-gen-ai-and-copyright-coexist"
sourceTitle: "Can Gen AI and Copyright Coexist?"
---
# Deploy Image Protection Tools

**Action (rightsholders):** Deploy image-protection tools — [[entity-glaze-nightshade]] — alongside robots.txt and host-level scraper blocks to protect image-based IP that must remain on the open web.

**Expected outcome:** AI models cannot effectively use scraped visual assets, protecting the artist's distinctive style.

**Why it works:** Glaze cloaks style; Nightshade poisons training data. This is step 2 of [[framework-rightsholder-defense]] — the technical-defense complement to the monetization moves ([[action-curate-and-license]]) and access-control moves ([[action-rethink-freemium]]).