---
id: "action-embed-interfaces"
type: "action-item"
source_timestamps: ["§ Building the Platform: A Team of Digital Teams", "¶16"]
tags: ["user-experience", "tooling"]
related: ["concept-interface-layer"]
action: "Deliver the agentic system interface through familiar tools like Slack or Teams."
outcome: "Marketers operate in the flow of their existing work, reducing friction and platform fatigue."
sources: ["agentic"]
sourceVaultSlug: "hbr-seg-agentic"
originDay: 6
articleStem: "hbr-tier1-02-agentic-marketing-org"
sourceUrl: "https://hbr.org/2026/05/redesigning-your-marketing-organization-for-the-agentic-age"
sourceTitle: "Redesigning Your Marketing Organization for the Agentic Age"
---
# Embed Interfaces in Existing Tools

**Action:** Deliver the agentic system's interface through a **single surface embedded in familiar communication tools** that marketers already use — such as Slack, WhatsApp, or Microsoft Teams. Avoid forcing teams to navigate multiple new proprietary platforms or undergo extensive software retraining.

**Builds:** the [[concept-interface-layer]].

**Outcome:** Marketers operate *in the flow of their existing work*, reducing friction and platform fatigue while preserving human governance (permissions aligned to role).