---
id: "action-cultivate-third-party-validation"
type: "action-item"
source_timestamps: ["§ Three Practices to Build AI Recall Share"]
tags: ["pr", "influencer-marketing"]
related: ["concept-evidence-base", "framework-build-ai-recall-share"]
action: "Invest in relationships with experts and reviewers to generate independent, technical validation."
outcome: "Creates the 'evidence base' AI models rely on to infer brand positioning."
speakers: ["John Gale", "Luca Cian", "Luc Wathieu"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-new-25-get-ai-to-surface-your-brand"
sourceUrl: "https://hbr.org/2026/06/how-to-get-ai-to-surface-your-brand"
sourceTitle: "How to Get AI to Surface Your Brand"
---
# Cultivate independent third-party validation

Shift resources toward building **long-term relationships** with technical experts, clinicians, specialty stores, and independent reviewers. The goal is to generate a massive digital footprint of highly credible, independent voices explaining exactly *why* and *how* your product solves specific problems, using your defined [[concept-attribute-structure|attribute structure]].

- **Action:** Invest in relationships with experts and reviewers to generate independent, technical validation.
- **Outcome:** Creates the [[concept-evidence-base|evidence base]] AI models rely on to infer brand positioning.

Implements practice #2 of [[framework-build-ai-recall-share|Three Practices to Build AI Recall Share]]. Note: this cannot be bought with media spend and must be cultivated over time — pair it with [[action-map-third-party-evidence|Map third-party evidence gaps]].


## Related across articles
- [[concept-evidence-base]]
- [[action-provide-proof-of-expertise]]
- [[action-optimize-for-unbiased-data-sources]]