---
id: "action-create-experimentation-space"
type: "action-item"
source_url: "https://hbr.org/2024/12/how-to-create-value-systematically-with-gen-ai"
source_title: "How to Create Value Systematically with Gen AI"
source_timestamps: ["§ Transformation & Growth"]
tags: ["innovation-management", "risk-mitigation"]
related: ["framework-value-creation-pyramid", "entity-world-health-organization"]
action: "Establish a sandboxed environment where teams can safely test AI against established business practices."
outcome: "Discovery of novel, transformative workflows without risking mission-critical operations or safety protocols."
sources: ["spine"]
sourceVaultSlug: "hbr-seg-spine"
originDay: 1
articleStem: "hbr-nm-98-create-value-systematically-genai"
sourceUrl: "https://hbr.org/2024/12/how-to-create-value-systematically-with-gen-ai"
sourceTitle: "How to Create Value Systematically with Gen AI"
---
# Create a dedicated space for safe AI experimentation

**Action.** To reach **Level 3 (Transformation & Growth)** of the [[framework-value-creation-pyramid]] without compromising mission-critical tasks, carve out dedicated **safe environments** where teams can challenge established practices and test novel ways to augment their expertise with AI — balanced by robust ethical and safety protocols.

**Expected outcome:** discovery of novel, transformative workflows without risking mission-critical operations or safety protocols.

**Enrichment note.** The protocols invoked here trace to [[entity-world-health-organization]] guidance (transparency, human oversight, accountability, data protection, context-appropriate evaluation). What these look like concretely for a given enterprise remains under-specified — see the open question [[question-ethical-protocols-mission-critical]]. Experts pair this "fast sandbox" with a slower governance/integration track (see [[contrarian-no-complex-infrastructure]]).