---
id: "action-build-rivalry-log"
type: "action-item"
source_timestamps: ["§ Keep Your Enemies Close"]
tags: ["knowledge-management", "content-strategy"]
related: ["framework-rivalry-leverage"]
action: "Create a comprehensive log of notable interactions, campaigns, and moments that define your brand rivalry."
outcome: "Provides material for future messaging and ensures narrative consistency across campaigns."
speakers: ["Abhishek Borah", "Johannes Berendt", "Sebastian Uhrich", "Gavin Kilduff"]
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-124-good-rivalry-brand"
sourceUrl: "https://hbr.org/2025/08/a-good-rivalry-can-elevate-your-brand"
sourceTitle: "A Good Rivalry Can Elevate Your Brand"
---
# Create a Historical Rivalry Log

**Action:** Create a comprehensive log of notable interactions, campaigns, and moments that define your brand rivalry.

**Outcome:** Provides material for future messaging and ensures narrative consistency across campaigns.

Treat the rivalry like a long-running television show: maintain an internal **'show bible'** that tracks every major interaction, jab, and campaign between your brand and the rival. This historical context lets marketing teams craft messages that feel like natural, consistent chapters in an ongoing story rather than disjointed one-off attacks. This is Step 2 of [[framework-rivalry-leverage]] and supplies the raw material for [[concept-storytelling-signals]].