---
id: "action-build-opt-out"
type: "action-item"
source_timestamps: ["§ Lessons for Gen AI Companies", "¶16"]
tags: ["product-development", "compliance", "trust-and-safety"]
related: ["framework-gen-ai-risk-mitigation"]
action: "Build user-facing tools allowing rightsholders to easily filter or remove their content from training datasets."
outcome: "Reduces litigation risk, appeases regulators, and builds sustainable partnerships with the creative industry."
sources: ["tail2"]
sourceVaultSlug: "hbr-seg-tail2"
originDay: 2
articleStem: "hbr-tail-126-genai-copyright"
sourceUrl: "https://hbr.org/2025/07/can-gen-ai-and-copyright-coexist"
sourceTitle: "Can Gen AI and Copyright Coexist?"
---
# Develop Rightsholder Opt-Out Tools

**Action (AI companies):** Build user-facing opt-out infrastructure — akin to YouTube/Facebook Content ID — that lets rightsholders easily filter or remove their content from training datasets.

**Expected outcome:** Lower litigation risk, better regulatory standing, and sustainable partnerships with the creative industry.

**Why it works:** It is step 3 of [[framework-gen-ai-risk-mitigation]] and the AI-side counterpart to the rightsholder demand in [[action-demand-retrain-removal]]. Operationally it depends on the corpus-level removal feasibility described in [[concept-model-retraining-removal]].