---
id: "action-automate-rfp"
type: "action-item"
source_timestamps: ["§ Myth 1"]
tags: ["rfp", "proposals", "efficiency"]
related: ["concept-full-funnel-gen-ai"]
action: "Deploy Gen AI to draft RFP responses using internal and public data."
outcome: "Reduce RFP response time by more than half (e.g., down to just a day or two)."
speakers: ["Doug J. Chung", "Candace Lun Plotkin", "Siamak Sarvari", "Jennifer Stanley", "Maria Valdivieso"]
sources: ["attention"]
sourceVaultSlug: "hbr-seg-attention"
originDay: 4
articleStem: "hbr-cl-90-genai-myths-sales-marketing"
sourceUrl: "https://hbr.org/2025/02/5-gen-ai-myths-holding-sales-and-marketing-teams-back"
sourceTitle: "5 Gen AI Myths Holding Sales and Marketing Teams Back"
---
# Automate RFP Responses

## Action: Automate RFP Responses

**Do this:** Implement a Gen AI model that ingests internal sources and public databases to determine **win themes** and draft initial responses to **Requests for Proposals (RFPs)**.

**Expected outcome:** Reduce RFP response time by **more than half** — e.g., down to just a day or two.

**Myth addressed:** Myth 1 — a mid/bottom-funnel application of [[concept-full-funnel-gen-ai]].