---
id: "action-audit-attributes"
type: "action-item"
source_timestamps: ["§ Start with a Simple Diagnostic"]
tags: ["audit", "product-management"]
related: ["framework-ai-brand-diagnostic", "concept-attribute-structure"]
action: "Ensure your product has at least three clearly named, measurable features connecting to user needs."
outcome: "Provides the structured data AI needs to match the product to a query."
speakers: ["John Gale", "Luca Cian", "Luc Wathieu"]
sources: ["geo"]
sourceVaultSlug: "hbr-seg-geo"
originDay: 3
articleStem: "hbr-new-25-get-ai-to-surface-your-brand"
sourceUrl: "https://hbr.org/2026/06/how-to-get-ai-to-surface-your-brand"
sourceTitle: "How to Get AI to Surface Your Brand"
---
# Audit brand attribute structure

Conduct an internal review to see whether a customer (or an AI) can easily name **three measurable, comparable features** of your product that directly connect to specific user needs. Ensure these attributes are clearly named and consistently used across all platforms where the brand appears.

- **Action:** Ensure your product has at least three clearly named, measurable features connecting to user needs.
- **Outcome:** Provides the structured data AI needs to match the product to a query.

This is step 2 of [[framework-ai-brand-diagnostic|the Simple Diagnostic]] and directly tests [[concept-attribute-structure|attribute structure]].