---
id: "action-assign-ownership-signals"
type: "action-item"
source_timestamps: ["¶17"]
tags: ["organizational-design", "metrics"]
related: ["framework-strategic-steps-void", "entity-netflix"]
action: "Assign organizational ownership to track customer workarounds the same way you track core growth metrics."
outcome: "Early detection of business model voids before they negatively impact revenue or allow competitors to enter."
speakers: ["Donna Henrike Bohrer", "Karolin Frankenberger", "Joakim Wincent"]
sources: ["commercial"]
sourceVaultSlug: "hbr-seg-commercial"
originDay: 5
articleStem: "hbr-tier2-09-customer-workarounds"
sourceUrl: "https://hbr.org/2026/05/what-customer-workarounds-can-reveal-about-your-business-model"
sourceTitle: "What Customer Workarounds Can Reveal About Your Business Model"
---
# Assign Ownership to Workaround Signals

**Action:** Treat detecting and monitoring [[concept-business-model-void|business model voids]] as a core operational metric. Assign specific organizational ownership to track friction and workarounds — because waiting until the void shows up in revenue data means customers have already left.

**Expected outcome:** Early detection of voids before they hit revenue or invite competitors.

This is the organizational backbone of Step 3 in [[framework-strategic-steps-void]]. The [[entity-netflix-d9]] case shows the payoff of watching the right signal and acting on it at the right moment (Q1 2022). The unresolved part is *which* leading indicator triggers action, especially in B2B (see [[question-timing-the-reaction]]).

**Related:** [[framework-strategic-steps-void]] · [[entity-netflix-d9]] · [[question-timing-the-reaction]]